He probably does not even realize it, the damage done to his credibility every day on an advertisement for a local TV news cast. Yet for more than a year now, a promotional spot created and run several times a day to promote CBS 6 news features our own Mark Evers putting his hand in front of the camera in an effort to stop reporter Craig Smith from getting answers from our Town Supervisor.
One can't calculate the effect on the audience seeing this over and over again. Politicians usually pay big bucks to get a commercial in front of viewers at least three times so that it begins to be remembered by the viewer. In this case, Evers opponents are paying nothing and because of his own arrogance and behavior with the media, he's getting slammed so many times a day in a brief shot as part of a larger promo for the stations news cast.
The problem for Evers, of course is that it's been run so many times, you start to know it by heart. So take some time to watch CBS 6 day or night and watch for the promos run for their newscasts. The more the local press deals with Mr. Evers, the more you'll likely see spots like these. He's a reporter's dream!